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WTAE Advertising Blog
In this blog, you can expect to find deep dives into market trends, launch unique partnership opportunities, and share our passion and expertise for connecting the advertising communities to our audiences in Western Pennsylvania and beyond.
The Simple Content Formula Every Brand Can Use
A three-part content marketing formula—Attract, Nurture, Convert—is a powerful tool for any brand looking to streamline its content strategy
Playing to Win: How Brands Score with Gamified Advertising
Gamified advertising isn't just a buzzword—it's a proven strategy that delivers real results, from increasing engagement to conversions
Bigger and Better: A Brand Action Plan to Leverage Perception Marketing
There is a complex interplay of emotions, beliefs, and past experiences that go into consumer purchase decisions, and that interplay...
In the Zone: Mastering Geofencing Ads for Personalized Experiences
Imagine you're exploring your favorite neighborhood, debating whether to peek into a charming bakery or linger at the nearby park. Your...
The Art and Science of Great CTAs for Any Funnel Stage
You advertising is only as good as the action it inspires. A great CTA can be the difference between a potential customer scrolling past...
Marketing in the Shadows: How to Leverage the Dark Funnel
To put our roles as advertisers and marketers in the simplest terms, our job is to understand and influence customer behaviors. The...
Reaching Beyond: A Quick Guide to Incremental Reach Ad Strategies
As advertisers, we wake up each morning to a media landscape that has become incrementally more complex in the time since we went to...
Ad Psychology 101: The Science of Unforgettable Commercials
Allow me to start with a simple hypothesis: commercials that fail to engage their audiences don't drive results. More than mere...
Hiring 2.0: Innovative Ways to Advertise Your Job Openings
Sometimes, when I start writing these posts, I throw a few simple questions into a Google search to get the creative juices flowing....
Making the Grade: 15 Back to School Promotions to Consider this Fall
As families in Pittsburgh prepare for the academic year ahead, the city is buzzing. Check out 15 creative promo ideas for brands to shine
Launching Locally: How to generate community buzz for your next local product launch
A how-to guide for capturing attention and winning customers ahead of your next local, go-to-market campaign
Beyond Features and Benefits: Tips and Tricks for Evolving Your Ad Copy Style
Marketing copywriting style evolves continuously, simultaneously reflecting and reinforcing cultural trends. In mass advertising's early...
Quick Guide to Brand Integration
What is brand integration? Brand integration is the strategic incorporation of a brand or product into entertainment media. It's meant to...
Quick Guide to Beating Banner Blindness
Advertisers looking to beat banner blindness need to create display advertising that's relevant, engaging, and tested.
Quick Guide to Modern Dental Marketing
Marketing a dental practice is an on-going process that demands adaptability and creativity. More than ever, patients today adopt a more...
Quick Guide: WTAE Research 101
WTAE Hearst Pittsburgh’s award-winning news, sports, weather, and entertainment programming delivers the information that Pittsburghers...
Using Consumer Research to Navigate a Volatile Market
A rapidly changing market demands adaptive strategies If you find yourself reevaluating elements of your business strategy these days,...
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