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WTAE Advertising Blog
In this blog, you can expect to find deep dives into market trends, launch unique partnership opportunities, and share our passion and expertise for connecting the advertising communities to our audiences in Western Pennsylvania and beyond.
The Simple Content Formula Every Brand Can Use
A three-part content marketing formula—Attract, Nurture, Convert—is a powerful tool for any brand looking to streamline its content strategy
The Hidden Costs of 'Logo Soup' and the Benefits of Going Solo
We heard it as young kids over and over, "Sharing is caring." But when it comes to advertising, does that apply? I'd argue, "no." Why?...
Sunny Skies and Seasonal Shifts: Creative Advertising Strategies
A a rotation of seasonal ads comes with additional costs, from production to placement. Is it worth it?
Brand Loyalty Hacks: 7 Strategies to Captivate Your Community
Brand loyalty is the holy grail for local businesses. Customers have more choices than ever, and the cost of acquiring new customers can...
Playing to Win: How Brands Score with Gamified Advertising
Gamified advertising isn't just a buzzword—it's a proven strategy that delivers real results, from increasing engagement to conversions
Ear to the Ground: How Brands Can Capitalize on the Podcasting Wave
The Pod-Boom: How Podcasting Became Cool In a world filled with screens, endless scrolling, and short snippets of content, the surge in...
Bigger and Better: A Brand Action Plan to Leverage Perception Marketing
There is a complex interplay of emotions, beliefs, and past experiences that go into consumer purchase decisions, and that interplay...
Delivering Unified Brand Experiences: Cross-Channel Advertising Best Practices
More than ever, when someone engages with media, they bounce from device to device and platform to platform. For the advertisers who try...
In the Zone: Mastering Geofencing Ads for Personalized Experiences
Imagine you're exploring your favorite neighborhood, debating whether to peek into a charming bakery or linger at the nearby park. Your...
Trend-Driven Marketing: Prepping Your Brand for Any Social Media Trend 2024 Throws Your Way
When it comes to promoting and growing a brand on social media, staying relevant is not a luxury but a necessity. The sheer volume of...
Sunny with a Chance of Engagement: WTAE's Quick Guide to Weather-Triggered Advertising
Weather impacts how we feel, what we need, and, even, what we buy. From our clothing choices to our leisure activities, weather plays a...
The Art and Science of Great CTAs for Any Funnel Stage
You advertising is only as good as the action it inspires. A great CTA can be the difference between a potential customer scrolling past...
Marketing in the Shadows: How to Leverage the Dark Funnel
To put our roles as advertisers and marketers in the simplest terms, our job is to understand and influence customer behaviors. The...
Reaching Beyond: A Quick Guide to Incremental Reach Ad Strategies
As advertisers, we wake up each morning to a media landscape that has become incrementally more complex in the time since we went to...
Ad Psychology 101: The Science of Unforgettable Commercials
Allow me to start with a simple hypothesis: commercials that fail to engage their audiences don't drive results. More than mere...
Hiring 2.0: Innovative Ways to Advertise Your Job Openings
Sometimes, when I start writing these posts, I throw a few simple questions into a Google search to get the creative juices flowing....
Making the Grade: 15 Back to School Promotions to Consider this Fall
As families in Pittsburgh prepare for the academic year ahead, the city is buzzing. Check out 15 creative promo ideas for brands to shine
Launching Locally: How to generate community buzz for your next local product launch
A how-to guide for capturing attention and winning customers ahead of your next local, go-to-market campaign
9 Ways to Reach Your Audience with Targeted Ads
Your target customer is complex. With Hearst AnyScreen, reaching them with targeted ads doesn't have to be.
Streaming Video Series: The Who, What, Where, Why and How
The rise of streaming platforms has created a new opportunity for advertisers to reach television audiences in a more targeted and...
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