Premium Inventory
Feature your brand across high-traffic platforms like WTAE.com, The Weather Channel app, and Hearst’s extensive digital network, ensuring visibility among engaged users.
Managed Campaigns
Our dedicated team collaborates with you to streamline the planning, execution, and optimization of your digital campaigns, maximizing effectiveness and ROI.
Advanced Targeting
Utilize sophisticated targeting methods—including geofencing, behavioral analysis, and contextual advertising—to reach your ideal customers with precision.
Measurable Results
Benefit from transparent reporting and analytics that track your campaign’s performance, providing actionable insights to inform your marketing strategies.
Every screen is an opportunity
Explore the demographics, habits, and trust that make our audience one of the most engaged in the region.
Geographic
Deliver ads to users based on their current or past locations, such as specific ZIP codes or venues.
Demographic
Show ads to users based on characteristics like age, gender, or income level.
Weather
Activate ads in response to real-time weather conditions in selected areas.
Behavioral
Reach users based on their online behaviors, including browsing history and purchase patterns.
Retargeting
Reconnect with users who have previously interacted with your website or app.
Search
Target users who have searched for specific keywords relevant to your products or services.
Keyword
Display ads on web pages containing specific keywords related to your offerings.
Contextual
Place ads within content that matches the themes or topics relevant to your brand.
Display
Capture attention with eye-catching visuals and interactive elements like quizzes and countdown placed on high-traffic websites your audience visits daily.
Video
Tell your story with dynamic, engaging videos that drive deeper connections and boost recall.
SOCIAL MEDIA
Reach your audience where they scroll with targeted ads on platforms like Facebook, Instagram, and more.
Native Content
Position your brand as a trusted resource with articles or features seamlessly integrated into premium content.
Sponsorships
Align your brand with exclusive placements, like weather updates or event coverage, to boost visibility.
Creative digital ad formats that engage audiences
Your customer is complex.
Reaching them doesn't have to be.
WTAE.com
The trusted source for 2 million+ Western Pennsylvania browsers, WTAE.com delivers the latest in news, weather, and sports. Whether you’re promoting a local business or a regional campaign, WTAE.com connects you with an engaged, loyal audience who turns to us daily for what matters most.
Streaming Ads
Get the best of both worlds: broadcast’s big-screen experience combined with digital’s precision targeting and measurable results. Our priority access to Hearst’s premium properties, including A&E and the History Channel, ensures your ads appear alongside high-quality, brand-safe content.
Hearst AnyScreen
Tap into Hearst Corporation’s extensive digital network, reaching over 173 million unique visitors every month. Ranked 9th among the digital giants, Hearst AnyScreen offers unparalleled reach and precision targeting across a brand-safe ecosystem. Whether on mobile, desktop, or connected TV, you can reach your audience anytime, anywhere.
The Weather Channel
Stay ahead of the storm—and your competition—with WTAE-TV’s exclusive local partnership with The Weather Channel in Western Pennsylvania. Reach a highly engaged audience checking weather content across all devices, from mobile phones to desktops and smart TVs. Deliver your message alongside trusted, real-time forecasts and connect with customers when they’re actively planning their day.