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Right Message, Right Screen: Why Personalization Is the Strategy That Sticks
Personalized advertising delivers stronger results by aligning the right message with the right screen at the right time.
Hearst Pittsburgh
Mar 243 min read
20
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A Fresh Start: Why Spring Is the Perfect Time to Reset Your Advertising
Spring is here! Refresh your advertising with small updates that keep your brand relevant and engaging all season long.
Hearst Pittsburgh
Mar 104 min read
19
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Marketing in the Shadows: How to Leverage the Dark Funnel
To put our roles as advertisers and marketers in the simplest terms, our job is to understand and influence customer behaviors. The...
Hearst Pittsburgh
Oct 25, 20237 min read
45
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Reaching Beyond: A Quick Guide to Incremental Reach Ad Strategies
As advertisers, we wake up each morning to a media landscape that has become incrementally more complex in the time since we went to...
Hearst Pittsburgh
Oct 3, 20235 min read
172
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Quick Guide: WTAE Research 101
WTAE Hearst Pittsburgh’s award-winning news, sports, weather, and entertainment programming delivers the information that Pittsburghers...
Hearst Pittsburgh
Aug 18, 20223 min read
157
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How Sponsorship Marketing Benefits Brands
With the big changes going on (and the big ketchup bottles coming down) at Heinz Fiel- oops, we meant, Acrisure Stadium, sponsorship is...
Hearst Pittsburgh
Jul 27, 20224 min read
83
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