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Hearst Pittsburgh
Jul 9, 20245 min read
The Hidden Costs of 'Logo Soup' and the Benefits of Going Solo
We heard it as young kids over and over, "Sharing is caring." But when it comes to advertising, does that apply? I'd argue, "no." Why?...
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Hearst Pittsburgh
Jul 27, 20224 min read
How Sponsorship Marketing Benefits Brands
With the big changes going on (and the big ketchup bottles coming down) at Heinz Fiel- oops, we meant, Acrisure Stadium, sponsorship is...
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