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Hearst Pittsburgh
Jan 26, 20245 min read
Delivering Unified Brand Experiences: Cross-Channel Advertising Best Practices
More than ever, when someone engages with media, they bounce from device to device and platform to platform. For the advertisers who try...
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Hearst Pittsburgh
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In the Zone: Mastering Geofencing Ads for Personalized Experiences
Imagine you're exploring your favorite neighborhood, debating whether to peek into a charming bakery or linger at the nearby park. Your...
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Hearst Pittsburgh
Nov 14, 20236 min read
Sunny with a Chance of Engagement: WTAE's Quick Guide to Weather-Triggered Advertising
Weather impacts how we feel, what we need, and, even, what we buy. From our clothing choices to our leisure activities, weather plays a...
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Hearst Pittsburgh
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Making the Grade: 15 Back to School Promotions to Consider this Fall
As families in Pittsburgh prepare for the academic year ahead, the city is buzzing. Check out 15 creative promo ideas for brands to shine
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Hearst Pittsburgh
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9 Ways to Reach Your Audience with Targeted Ads
Your target customer is complex. With Hearst AnyScreen, reaching them with targeted ads doesn't have to be.
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Hearst Pittsburgh
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Ad Waste: What it is, Why it Happens, and How to Stop It
The right person with the right message at the right time on the right screen. Nail those four "rights" and you've got yourself a strong...
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Hearst Pittsburgh
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Quick Guide to Beating Banner Blindness
Advertisers looking to beat banner blindness need to create display advertising that's relevant, engaging, and tested.
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