When it comes to advertising that drives lasting impressions and meaningful action, one-size-fits-all just doesn’t cut it. Audiences want...

Discover key insights and actionable strategies for advertisers seeking to connect with the city's eco-aware consumers.

To borrow a phrase coined by our research partners at CivicScience, attitudes change before behaviors do. That’s why WTAE's research...

Weather impacts how we feel, what we need, and, even, what we buy. From our clothing choices to our leisure activities, weather plays a...

Allow me to start with a simple hypothesis: commercials that fail to engage their audiences don't drive results. More than mere...

As families in Pittsburgh prepare for the academic year ahead, the city is buzzing. Check out 15 creative promo ideas for brands to shine

Looking for real-life examples of how businesses translate WTAE's market research into successful ad campaigns? Then this first session...

Marketing strategies that are adapted for specific locations can make lasting connections between brands and local consumers. For...

The right person with the right message at the right time on the right screen. Nail those four "rights" and you've got yourself a strong...

How Brands Benefit from Local Market Surveys If you run marketing and advertising for a growth-minded business, you’ve likely heard the...

The 2022 holiday season is in full swing, consumer trends are in flux, and speculations are running wild. After two years of Covid-19...

Marketing a dental practice is an on-going process that demands adaptability and creativity. More than ever, patients today adopt a more...

WTAE Hearst Pittsburgh’s award-winning news, sports, weather, and entertainment programming delivers the information that Pittsburghers...

A rapidly changing market demands adaptive strategies If you find yourself reevaluating elements of your business strategy these days,...