Storytelling through video can have big impacts on audiences. A well-executed video marketing strategy is not just about showcasing...

There is a complex interplay of emotions, beliefs, and past experiences that go into consumer purchase decisions, and that interplay...

More than ever, when someone engages with media, they bounce from device to device and platform to platform. For the advertisers who try...

Imagine you're exploring your favorite neighborhood, debating whether to peek into a charming bakery or linger at the nearby park. Your...

When it comes to promoting and growing a brand on social media, staying relevant is not a luxury but a necessity. The sheer volume of...

Weather impacts how we feel, what we need, and, even, what we buy. From our clothing choices to our leisure activities, weather plays a...

You advertising is only as good as the action it inspires. A great CTA can be the difference between a potential customer scrolling past...

Last week on the blog, we discussed dark funnel marketing and what we can do to influence the steps along the buyer’s decision journey...

To put our roles as advertisers and marketers in the simplest terms, our job is to understand and influence customer behaviors. The...

As advertisers, we wake up each morning to a media landscape that has become incrementally more complex in the time since we went to...

Allow me to start with a simple hypothesis: commercials that fail to engage their audiences don't drive results. More than mere...

Sometimes, when I start writing these posts, I throw a few simple questions into a Google search to get the creative juices flowing....

As families in Pittsburgh prepare for the academic year ahead, the city is buzzing. Check out 15 creative promo ideas for brands to shine

Even in these muggy dog days of summer, the sales and marketing team at WTAE have fall sports on our minds. Two highly anticipated games...

A how-to guide for capturing attention and winning customers ahead of your next local, go-to-market campaign

Looking for real-life examples of how businesses translate WTAE's market research into successful ad campaigns? Then this first session...

From the Steel City's rich sports culture to its vibrant culinary scene, Pittsburgh is a city that rallies behind our local brands and...

When it comes to capturing the essence of your brand in a compelling way, nothing beats an anthem video. A brand anthem video is a...

Marketing copywriting style evolves continuously, simultaneously reflecting and reinforcing cultural trends. In mass advertising's early...

Your target customer is complex. With Hearst AnyScreen, reaching them with targeted ads doesn't have to be.