It's a common and pressing question in the media industry: "How long before I start seeing results from my advertising campaign?" Asking...

You're just as unlikely to see ads for kids' toys at night as you are to encounter promotions for tequila during the morning news. Why?...

More than ever, when someone engages with media, they bounce from device to device and platform to platform. For the advertisers who try...

You advertising is only as good as the action it inspires. A great CTA can be the difference between a potential customer scrolling past...

Last week on the blog, we discussed dark funnel marketing and what we can do to influence the steps along the buyer’s decision journey...

To put our roles as advertisers and marketers in the simplest terms, our job is to understand and influence customer behaviors. The...

As advertisers, we wake up each morning to a media landscape that has become incrementally more complex in the time since we went to...

Even in these muggy dog days of summer, the sales and marketing team at WTAE have fall sports on our minds. Two highly anticipated games...

The rise of streaming platforms has created a new opportunity for advertisers to reach television audiences in a more targeted and...

The "streaming wars" are on. In today's content-rich world, platforms are duking it out for viewership and market share. For advertisers,...

Very Local Pittsburgh is the free streaming channel dedicated entirely to our city, and local audiences are tuning in: View and download...

Last week, WTAE Hearst Pittsburgh invited area advertisers to join us as we kicked off the newest seasons of original shows on Very Local...

What is brand integration? Brand integration is the strategic incorporation of a brand or product into entertainment media. It's meant to...

With the big changes going on (and the big ketchup bottles coming down) at Heinz Fiel- oops, we meant, Acrisure Stadium, sponsorship is...

Very Local Pittsburgh audiences are in for a wild and delicious ride as things heat up in the kitchen on Plate It Pittsburgh. This new...