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Right Message, Right Screen: Why Personalization Is the Strategy That Sticks
Personalized advertising delivers stronger results by aligning the right message with the right screen at the right time.
Hearst Pittsburgh
Mar 243 min read
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A Fresh Start: Why Spring Is the Perfect Time to Reset Your Advertising
Spring is here! Refresh your advertising with small updates that keep your brand relevant and engaging all season long.
Hearst Pittsburgh
Mar 104 min read
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How Long Should It Take to See Results from My TV Ad Flight?
It's a common and pressing question in the media industry: "How long before I start seeing results from my advertising campaign?" Asking...
Hearst Pittsburgh
Jul 26, 20245 min read
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The Art of Timing: Leveraging Day-Parting for TV Advertising Success
You're just as unlikely to see ads for kids' toys at night as you are to encounter promotions for tequila during the morning news. Why?...
Hearst Pittsburgh
Mar 19, 20248 min read
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Delivering Unified Brand Experiences: Cross-Channel Advertising Best Practices
More than ever, when someone engages with media, they bounce from device to device and platform to platform. For the advertisers who try...
Hearst Pittsburgh
Jan 26, 20245 min read
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The Art and Science of Great CTAs for Any Funnel Stage
You advertising is only as good as the action it inspires. A great CTA can be the difference between a potential customer scrolling past...
Hearst Pittsburgh
Nov 8, 20233 min read
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Crispy, Crunchy TOFU: Top of the Funnel Advertising and TV Brand Lift
Last week on the blog, we discussed dark funnel marketing and what we can do to influence the steps along the buyer’s decision journey...
Hearst Pittsburgh
Oct 31, 20238 min read
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Marketing in the Shadows: How to Leverage the Dark Funnel
To put our roles as advertisers and marketers in the simplest terms, our job is to understand and influence customer behaviors. The...
Hearst Pittsburgh
Oct 25, 20237 min read
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Reaching Beyond: A Quick Guide to Incremental Reach Ad Strategies
As advertisers, we wake up each morning to a media landscape that has become incrementally more complex in the time since we went to...
Hearst Pittsburgh
Oct 3, 20235 min read
172
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Winning Strategies: Advertisers Score in Pittsburgh with Sports Marketing
Even in these muggy dog days of summer, the sales and marketing team at WTAE have fall sports on our minds. Two highly anticipated games...
Hearst Pittsburgh
Jul 18, 20233 min read
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Streaming Video Series: The Who, What, Where, Why and How
The rise of streaming platforms has created a new opportunity for advertisers to reach television audiences in a more targeted and...
Hearst Pittsburgh
Apr 10, 20231 min read
147
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18 Steps to Launch a Connected TV Campaign
The "streaming wars" are on. In today's content-rich world, platforms are duking it out for viewership and market share. For advertisers,...
Hearst Pittsburgh
Feb 24, 20231 min read
46
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Very Local Pittsburgh Audience Insights
Very Local Pittsburgh is the free streaming channel dedicated entirely to our city, and local audiences are tuning in: View and download...
Hearst Pittsburgh
Dec 7, 20221 min read
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Very Local Launch Party
Last week, WTAE Hearst Pittsburgh invited area advertisers to join us as we kicked off the newest seasons of original shows on Very Local...
Hearst Pittsburgh
Nov 14, 20221 min read
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Quick Guide to Brand Integration
What is brand integration? Brand integration is the strategic incorporation of a brand or product into entertainment media. It's meant to...
Hearst Pittsburgh
Oct 6, 20224 min read
292
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How Sponsorship Marketing Benefits Brands
With the big changes going on (and the big ketchup bottles coming down) at Heinz Fiel- oops, we meant, Acrisure Stadium, sponsorship is...
Hearst Pittsburgh
Jul 27, 20224 min read
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Boost Brand Awareness with Plate It Pittsburgh Product Placement Spots
Very Local Pittsburgh audiences are in for a wild and delicious ride as things heat up in the kitchen on Plate It Pittsburgh. This new...
Hearst Pittsburgh
Jul 13, 20221 min read
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