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Why Your Brand Needs an Anthem Video: The Power of Emotional Storytelling
When it comes to capturing the essence of your brand in a compelling way, nothing beats an anthem video. A brand anthem video is a...
Hearst Pittsburgh
May 8, 20234 min read
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Beyond Features and Benefits: Tips and Tricks for Evolving Your Ad Copy Style
Marketing copywriting style evolves continuously, simultaneously reflecting and reinforcing cultural trends. In mass advertising's early...
Hearst Pittsburgh
May 4, 20232 min read
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Pittsburgh's Consumer Quirks: What Sets Us Apart from the Rest of America?
Marketing strategies that are adapted for specific locations can make lasting connections between brands and local consumers. For...
Hearst Pittsburgh
Mar 28, 20233 min read
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The Ecommerce Playbook: Lessons for Advertisers from Digital Disruptors
The growth of ecommerce disruptors in today's crowded marketplaces has been nothing short of phenomenal. These disruptors have captured...
Hearst Pittsburgh
Feb 13, 20234 min read
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Philanthropic Marketing: Brands Do Well by Doing Good
Corporate social responsibility (CSR) - if that phrase isn’t already a part of your vocabulary, we expect it will be sooner rather than...
Hearst Pittsburgh
Jan 17, 20231 min read
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Have You Asked Your Customers What They Want Lately?
How Brands Benefit from Local Market Surveys If you run marketing and advertising for a growth-minded business, you’ve likely heard the...
Hearst Pittsburgh
Jan 5, 20233 min read
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Infographic: 2022 Holiday Shopping Trends
The 2022 holiday season is in full swing, consumer trends are in flux, and speculations are running wild. After two years of Covid-19...
Hearst Pittsburgh
Oct 26, 20221 min read
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Does California's ban on gas-powered vehicles impact the auto industry in Southwestern PA?
California made a dramatic legislative move recently, announcing a ban on the sale of new gasoline-powered vehicles starting in 2035....
Hearst Pittsburgh
Sep 12, 20224 min read
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Using Consumer Research to Navigate a Volatile Market
A rapidly changing market demands adaptive strategies If you find yourself reevaluating elements of your business strategy these days,...
Hearst Pittsburgh
Aug 5, 20223 min read
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A Quick Guide to Advertising During a Political Window
It’s hard to ignore the dramatic uptick in political advertising flooding our region’s airwaves these days. Hotly contested senate and...
Hearst Pittsburgh
Jul 12, 20222 min read
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