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Go Big, Then Go Viral: Video's Role in Oversized Marketing
Big ideas shouldn’t be one-time moments. Oversized marketing grabs attention, but video is what keeps that attention alive!
Hearst Pittsburgh
Mar 173 min read
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A Fresh Start: Why Spring Is the Perfect Time to Reset Your Advertising
Spring is here! Refresh your advertising with small updates that keep your brand relevant and engaging all season long.
Hearst Pittsburgh
Mar 104 min read
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More Than Meets the Eye: How Sensory Marketing Makes Ads Unforgettable
Sensory marketing taps into sight, sound, touch, taste, and smell to create lasting brand connections. From the familiar chime of WTAE’s new
Hearst Pittsburgh
Mar 44 min read
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A Quiet Approach, Loud Results: Why Silent Ads Are Winning in 2025
In a world where consumers are bombarded with loud, attention-seeking content, silent ads create an unexpected contrast that captures intere
Hearst Pittsburgh
Feb 253 min read
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Leveraging AI Without Losing Your Voice: How Marketers Can Stay Authentic in the Age of AI
The modern marketers' balancing act between AI innovation and authenticity Imagine this: The owner of a small local bakery, well-known...
Hearst Pittsburgh
Jan 145 min read
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No More 'Click Here': Why Your Next CTA Should Be a Call-to-Outcome (And How to Write One)
Ads fall flat with an uninspired “Click Here” or a boring “Read More.” Your ad deserves better, and so does your audience.
Hearst Pittsburgh
Oct 21, 20243 min read
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Geography Meets Behavior: Psychographics in Pittsburgh
When it comes to advertising that drives lasting impressions and meaningful action, one-size-fits-all just doesn’t cut it. Audiences want...
Hearst Pittsburgh
Oct 15, 20244 min read
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Brand Loyalty Hacks: 7 Strategies to Captivate Your Community
Brand loyalty is the holy grail for local businesses. Customers have more choices than ever, and the cost of acquiring new customers can...
Hearst Pittsburgh
May 6, 20246 min read
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Marketing in a Greener Pittsburgh: Insights for Advertisers
Discover key insights and actionable strategies for advertisers seeking to connect with the city's eco-aware consumers.
Hearst Pittsburgh
Apr 16, 20244 min read
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Research QuickBite: Price Points in Pittsburgh
To borrow a phrase coined by our research partners at CivicScience, attitudes change before behaviors do. That’s why WTAE's research...
Hearst Pittsburgh
Apr 3, 20243 min read
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Performance Marketing, Brand Marketing, and the Blurred Line Between Them
Let's start this post with a little experiment, shall we? Raise your hand if you are a marketer who has been asked to do more with less...
Hearst Pittsburgh
Mar 26, 20244 min read
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Ear to the Ground: How Brands Can Capitalize on the Podcasting Wave
The Pod-Boom: How Podcasting Became Cool In a world filled with screens, endless scrolling, and short snippets of content, the surge in...
Hearst Pittsburgh
Mar 12, 20246 min read
51
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Rooted in Authenticity: Building Your Founder Branding Strategy
Imagine yourself walking through a vibrant farmers market, the smells of freshly harvested produce waft around you and shoppers buzz from...
Hearst Pittsburgh
Mar 6, 20246 min read
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6 Video Marketing Ideas from VLBS to Inspire Your Next Campaign
Storytelling through video can have big impacts on audiences. A well-executed video marketing strategy is not just about showcasing...
Hearst Pittsburgh
Feb 21, 20246 min read
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Reaching Beyond: A Quick Guide to Incremental Reach Ad Strategies
As advertisers, we wake up each morning to a media landscape that has become incrementally more complex in the time since we went to...
Hearst Pittsburgh
Oct 3, 20235 min read
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Ad Psychology 101: The Science of Unforgettable Commercials
Allow me to start with a simple hypothesis: commercials that fail to engage their audiences don't drive results. More than mere...
Hearst Pittsburgh
Sep 13, 20234 min read
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Hiring 2.0: Innovative Ways to Advertise Your Job Openings
Sometimes, when I start writing these posts, I throw a few simple questions into a Google search to get the creative juices flowing....
Hearst Pittsburgh
Aug 22, 20234 min read
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Making the Grade: 15 Back to School Promotions to Consider this Fall
As families in Pittsburgh prepare for the academic year ahead, the city is buzzing. Check out 15 creative promo ideas for brands to shine
Hearst Pittsburgh
Aug 17, 20233 min read
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WTAE AdLab Webinar: Activating Market Research
Looking for real-life examples of how businesses translate WTAE's market research into successful ad campaigns? Then this first session...
Hearst Pittsburgh
Jun 27, 20231 min read
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Made In Pittsburgh: 13 Hometown Brand Collaborations We Love
From the Steel City's rich sports culture to its vibrant culinary scene, Pittsburgh is a city that rallies behind our local brands and...
Hearst Pittsburgh
May 24, 20236 min read
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