The modern marketers' balancing act between AI innovation and authenticity Imagine this: The owner of a small local bakery, well-known...

Ads fall flat with an uninspired “Click Here” or a boring “Read More.” Your ad deserves better, and so does your audience.

When it comes to advertising that drives lasting impressions and meaningful action, one-size-fits-all just doesn’t cut it. Audiences want...

Brand loyalty is the holy grail for local businesses. Customers have more choices than ever, and the cost of acquiring new customers can...

Discover key insights and actionable strategies for advertisers seeking to connect with the city's eco-aware consumers.

To borrow a phrase coined by our research partners at CivicScience, attitudes change before behaviors do. That’s why WTAE's research...

Let's start this post with a little experiment, shall we? Raise your hand if you are a marketer who has been asked to do more with less...

The Pod-Boom: How Podcasting Became Cool In a world filled with screens, endless scrolling, and short snippets of content, the surge in...

Imagine yourself walking through a vibrant farmers market, the smells of freshly harvested produce waft around you and shoppers buzz from...

Storytelling through video can have big impacts on audiences. A well-executed video marketing strategy is not just about showcasing...

As advertisers, we wake up each morning to a media landscape that has become incrementally more complex in the time since we went to...

Allow me to start with a simple hypothesis: commercials that fail to engage their audiences don't drive results. More than mere...

Sometimes, when I start writing these posts, I throw a few simple questions into a Google search to get the creative juices flowing....

As families in Pittsburgh prepare for the academic year ahead, the city is buzzing. Check out 15 creative promo ideas for brands to shine

Looking for real-life examples of how businesses translate WTAE's market research into successful ad campaigns? Then this first session...

From the Steel City's rich sports culture to its vibrant culinary scene, Pittsburgh is a city that rallies behind our local brands and...

When it comes to capturing the essence of your brand in a compelling way, nothing beats an anthem video. A brand anthem video is a...

Marketing copywriting style evolves continuously, simultaneously reflecting and reinforcing cultural trends. In mass advertising's early...

Marketing strategies that are adapted for specific locations can make lasting connections between brands and local consumers. For...

The growth of ecommerce disruptors in today's crowded marketplaces has been nothing short of phenomenal. These disruptors have captured...